Tuesday, March 4, 2008

Fresh in the Streets

Internationally known designer, Hussein Chalayan, will be the new Creative Director of Puma. His designs are simple, but by no means basic. The is known for his body conscious cuts and construction. Puma chairman and CEO Jochen Zeitz commented, "Hussein Chalayan is a proven visionary, and as our creative director, he will bring his use of new technology, forward-thinking design, and provocative point of view to Puma.” We are exicted to see what Chalayan will bring to the lifestyle brand. It is becoming more evident that the contemporary consumer wants to look stylish, but not overly done. Puma appreciates the individualistic style of thier customers an have the right idea by appointing Chalayan. Here are some photos from his Fall 2008 collection he showed in Paris, and his 2007 collection for men.

Photos from Style.com

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