Monday, August 20, 2007

Brand Awareness- Rojas


LA designer Freddie Rojas was born working in the fashion industry. His parents owned a bridal boutique in LA and his grandmother taught him how to sew. Rojas' retail experience coupled with his forward creative expression has led to international success. The 32 year old Spanish, Ecuadorian, and Peruvian designer puts out four collections a year for both men and women. The current "Urban Street" collection is straight fire for the ladies. We are loving the hooded onesies and the jewelry! Celebrity stylists are after Rojas goods each season because he really understands and embraces the Southern California style and raises the sex appeal. On the east coast you can find his merchandise at select boutiques, like Patricia Field in New York who is a long time supporter of Rojas. The dresses are casual but the detailing makes the pieces stand out. To see more of the collection, news, and store info, about Rojas, check out the website Click on images to enlarge.

"The stuff is hot, but the line was made with so much love - it has so much personality," says Rojas of his "Urban Street" collection.

"That Latin sexiness, hotness comes through in the collection, without a doubt," he says.

"It's for a girl that's confident, on the edge, who likes to be sexy and hot.

"The girl on the go that knows the beat of the street is a Rojas girl," he says.- per the New York Post

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